Corporate communication through social media : strategies for managing reputation
Material type: TextPublication details: New Delhi : SAGE, ©2017.Description: xvi, 223 p. : ill. ; 24 cmISBN:- 9789386446190
- 659.2028 23 KAU-C
- HD59 .K38 2017
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Books | IIITD General Stacks | Management | 659.2028 KAU-C (Browse shelf(Opens below)) | Available | 008329 |
Includes index.
The new anthem for open source branding : paradox of gaining resonance and ceding control -- On demand marketing : social selling, customer engagement and advocacy -- Social media @ work : employees as reputation agents -- Influence of social media on crisis communication -- Under the microscope : corporate responsibility in a social-mediated era -- Measuring the $ spend on social media -- Epilogue -- Index.
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