Business and intellectual property : protect your ideas
Material type:
TextSeries: Indian Institute of Management, Ahmedabad business booksPublication details: Penguin, Haryana : ©2010Description: x, 168 p. ; 21 cmISBN: - 9788184001402
- 346.540 AGA-B
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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IIITD Library Corridor | Business Management | 346.540 AGA-B (Browse shelf(Opens below)) | Available | 012553 |
Business and Intellectual Property reflects on the future of IP in the age of new media and shows how—in a rapidly changing business field—managers and decision-makers need to be more perceptive, agile and vigilant than ever before. Drawing on contemporary business affairs and strategies, it explores the nature and scope of IP and the evolution of national laws and global agreements like the TRIPs to protect it. It also explores the measures (the use of patents, copyrights and trademarks) used by some of the biggest brands—Coke, MGM, 20th Century Fox, Microsoft, Harrods, Maruti, Tata—to manage disputes and protect themselves.
1. Introduction 2. Patents 3. Copyrights 4. Trademarks 5. Designs 6. Geographical Indications and Traditional Knowledge 7. Trade Secrets and Confidential Information 8. Epilogue
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