The digital difference : media technology and the theory of communication effects

This book includes bibliographical references and index.

1. The Propaganda Problem 2. The Prospect of Precision 3. The Paradox of Profusion 4. Pondering Polysemy 5. Predisposed to Polarization 6. The Politics of Pluralism 7. Public Policy 8. Praxis

"Although the shift from one-way to two-way mass communication - from broadcasting to social networking - represents a revolutionary restructuring, it does not necessarily mean the public is better informed, more culturally or politically polarized, or more engaged in public life. Practices, institutions, and norms are in mid-transition and potentially subject to our individual and collective choice. The book is designed to connect the best of recent scholarship with these pressing policy questions"--Provided by publisher.