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Design is storytelling

By: Material type: TextTextPublication details: New York : Cooper Hewitt, ©2017Description: 159 p. : ill. ; 23 cmISBN:
  • 9781942303190
Subject(s): DDC classification:
  • 745.4 23 LUP-D
LOC classification:
  • NK1520 .L867 2017
Contents:
Overture -- From the director -- Acknowledgments -- Inciting incidents -- Act 1. Action -- Narrative arc -- Hero's journey -- Labyrinth -- Rule of threes -- Scenario planning -- Design fiction -- Act 2. Emotion -- Experience economy -- Emotional journey -- Color and emotion -- Empathy -- Persona -- Product personality -- Act 3. Sensation -- The gaze -- Gestalt grouping -- Just-in-time representation -- Affordances -- Behavioral economics -- Multisensory design -- Aftermath -- Writing tips -- Storytelling checklist -- Index.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books IIITD Reference Design 745.4 LUP-D (Browse shelf(Opens below)) Available 010881
Total holds: 0

Includes index.

"This book explores connections between storytelling and design. It examines the psychology of visual communication from a narrative point of view."--Publisher's description.

Overture -- From the director -- Acknowledgments -- Inciting incidents -- Act 1. Action -- Narrative arc -- Hero's journey -- Labyrinth -- Rule of threes -- Scenario planning -- Design fiction -- Act 2. Emotion -- Experience economy -- Emotional journey -- Color and emotion -- Empathy -- Persona -- Product personality -- Act 3. Sensation -- The gaze -- Gestalt grouping -- Just-in-time representation -- Affordances -- Behavioral economics -- Multisensory design -- Aftermath -- Writing tips -- Storytelling checklist -- Index.

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