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Media rules! : mastering today's technology to connect with and keep your audience

By: Reich, Brian 1977-.
Contributor(s): Solomon, Dan 1959-.
Material type: materialTypeLabelBookPublisher: Hoboken : J. Wiley & Sons, c2008Description: xxii, 230 p. ; 24 cm.ISBN: 9780470108888.Subject(s): Communication and technology | Mass media | GlobalizationOnline resources: Table of contents only | Publisher description | Contributor biographical information
Contents:
The media that matters -- Translating transition -- Be all things -- Be organic -- Be a guide -- Be choosy -- Be a fighter -- Be an expert -- Be part of the best team -- Be ahead of your audiences -- Be second to your competitors -- Be fresh -- Be geographically relevant -- Be a public failure -- Be connected and coordinated -- Be a steward -- Be measurable.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Books Books IIITD
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Social Science 302.2 REI-M (Browse shelf) Available 004071
Total holds: 0
Browsing IIITD Shelves , Shelving location: General Stacks , Collection code: Social Science Close shelf browser
302.12 TIL-W Why ? : 302.13 GIL-R Rational choice 302.2 RAZ-N New media 302.2 REI-M Media rules! : 302.2 WEN-C Communities of practice : 302.2024 MUR-C Communication skills for engineers 302.209 GLE-I Information :

Includes bibliographical references (p. 217-219) and index.

The media that matters -- Translating transition -- Be all things -- Be organic -- Be a guide -- Be choosy -- Be a fighter -- Be an expert -- Be part of the best team -- Be ahead of your audiences -- Be second to your competitors -- Be fresh -- Be geographically relevant -- Be a public failure -- Be connected and coordinated -- Be a steward -- Be measurable.

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