Data mining techniques : for marketing, sales, and customer relationship management
By: Berry, Michael J. A.
Contributor(s): Linoff, Gordon.Material type: BookPublisher: Indianapolis, Ind. : Wiley Pub., ©2004Edition: 2nd ed.Description: xxv, 643 p. : ill. ; 24 cm.ISBN: 8126505176.Subject(s): Data mining | Marketing -- Data processing | Business -- Data processingOnline resources: Contributor biographical information | Table of contents | Publisher description
|Item type||Current location||Collection||Call number||Status||Date due||Barcode||Item holds|
|Books||IIITD General Stacks||Computer Science and Engineering||006.3 BER-D (Browse shelf)||Available||G00065|
Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.