Business model generation : a handbook for visionaries, game changers, and challengers
Contributor(s): Pigneur, Yves | Clark, Tim.Material type: BookPublisher: Hoboken, NJ : Wiley, c2010Description: 278 p. : ill. (some col.) ; 19 x 24 cm.ISBN: 9788126533671.Subject(s): Business planning | New business enterprises | Strategic planning | Business planning | New business enterprises | Strategic planning | Innovationsmanagement
|Item type||Current location||Collection||Call number||Status||Date due||Barcode||Item holds||Course reserves|
|Reference||IIITD General Stacks||Business Management||658.401 OST-B (Browse shelf)||Not for loan||001172|
|Books||IIITD Reference||Business Management||REF 658.401 OST-B (Browse shelf)||Available||001173|
Includes bibliographical references.
1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.