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Marketing 4.0 : moving from traditional to digital

By: Kotler, Philip.
Contributor(s): Kartajaya, Hermawan 1947- | Setiawan, Iwan.
Material type: materialTypeLabelBookPublisher: New Delhi: Wiley, © 2017Description: xix, 184 pages ; 24 cm.ISBN: 9788126566938.Other title: Marketing four point zero.Subject(s): Marketing | Internet marketing
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Management 658.8 KOT-M (Browse shelf) Available 009027
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Includes index.

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