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Digital advertising : theory and research

By: Rodgers, Shelly (ed.).
Contributor(s): Thorson, Esther (ed.).
Material type: materialTypeLabelBookPublisher: London : Routledge, ©2017Edition: 3rd ed.Description: xxviii, 465 p. 24 cm. ill.ISBN: 9781138654457.Subject(s): Internet advertisingOther editions: Revised edition of:: Advertising and the World Wide Web
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Item type Current location Collection Call number Status Date due Barcode Item holds
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Engineering and Allied Operation 659.144 ROD-D (Browse shelf) Available 008397
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Browsing IIITD Shelves , Shelving location: General Stacks , Collection code: Engineering and Allied Operation Close shelf browser
658.05 FRA-W What to do when machines do everything : 658.1522 MAR-F Financial engineering : 658.4 KRI-A Advanced workshop and tutorial on operations research 659.144 ROD-D Digital advertising : 727.047 WIL-Z Zero-carbon homes : REF 745.2 LAU-D Design research :

Includes bibliographical references and index.

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