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Hidden in plain sight : how to create extraordinary products for tomorrow's customers

By: Chipchase, Jan.
Contributor(s): Steinhardt, Simon.
Material type: materialTypeLabelBookPublisher: New York : Harper Collins, ©2013Description: 239 p. : 24 cm.ISBN: 9780062125699.Subject(s): Marketing research | New products | Consumer behavior
Contents:
Crossing state (of mind) lines -- The social lives of everyday objects -- Riding the waves of the past, present, and future -- You are what you carry -- Calibrating your cultural compass -- A matter of trust -- Finding the essence -- The great tradeoff -- Conclusion.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Books Books IIITD
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Business Management 658.575 CHI-H (Browse shelf) Available 008141
Total holds: 0
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658.452 KOE-E Exceptional presenter goes virtual : 658.472 MIN-B Big data, big analytics : 658.5 LEV-L The logic of logistics : 658.575 CHI-H Hidden in plain sight : 658.58 KAY-S Smart skills 658.7 CHO-F Supply chain management : 658.7 CHO-F Supply chain management :

Crossing state (of mind) lines -- The social lives of everyday objects -- Riding the waves of the past, present, and future -- You are what you carry -- Calibrating your cultural compass -- A matter of trust -- Finding the essence -- The great tradeoff -- Conclusion.

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