Hidden in plain sight : how to create extraordinary products for tomorrow's customers
By: Chipchase, Jan.
Contributor(s): Steinhardt, Simon.Material type: BookPublisher: New York : Harper Collins, ©2013Description: 239 p. : 24 cm.ISBN: 9780062125699.Subject(s): Marketing research | New products | Consumer behavior
|Item type||Current location||Collection||Call number||Status||Date due||Barcode||Item holds|
|Books||IIITD General Stacks||Business Management||658.575 CHI-H (Browse shelf)||Available||008141|
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|658.452 KOE-E Exceptional presenter goes virtual :||658.472 MIN-B Big data, big analytics :||658.5 LEV-L The logic of logistics :||658.575 CHI-H Hidden in plain sight :||658.58 KAY-S Smart skills||658.7 CHO-F Supply chain management :||658.7 CHO-F Supply chain management :|
Crossing state (of mind) lines -- The social lives of everyday objects -- Riding the waves of the past, present, and future -- You are what you carry -- Calibrating your cultural compass -- A matter of trust -- Finding the essence -- The great tradeoff -- Conclusion.