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Psychophysiological measurement and meaning : cognitive and emotional processing of media

By: Potter, Robert F.
Contributor(s): Bolls, Paul D.
Material type: materialTypeLabelBookSeries: Routledge communication seriesMedia research: Publisher: New York : Routledge, ©2012Description: xxii, 285 p. : ill. ; 23 cm.ISBN: 9780415994149.Subject(s): Mass media -- Psychological aspects | Communication -- Psychological aspects | Psychophysiology -- Research | PsychometricsOnline resources: Contributor biographical information Summary: "This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media. This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research."--Publisher's description.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Books Books IIITD
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Social Science 302.230 POT-P (Browse shelf) Checked out 12/03/2018 007902
Total holds: 0
Browsing IIITD Shelves , Shelving location: General Stacks , Collection code: Social Science Close shelf browser
302.23 HOR-D Digital anthropology 302.23 ITO-H Hanging out, messing around, and geeking out : 302.23 JEN-S Spreadable media : 302.230 POT-P Psychophysiological measurement and meaning : 302.23 SAE-S Screening the public sphere : 302.23 TUR-R Reclaiming conversation : 302.2308 THA-M Media utilization for the development of women and children

Includes bibliographical references (p. [258]-281) and index.

"This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media. This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research."--Publisher's description.

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