Entrepreneurship
Material type: TextPublication details: Chennai : McGraw Hill, ©2020Edition: 11th edDescription: xxiv, 558 p. : ill. ; 23 cmISBN:- 9789390113309
- 658.421 HIS-E
Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Books | IIITD General Stacks | Management | 658.421 HIS-E (Browse shelf(Opens below)) | Checked out | Gifted by IIITD-IIC | 17/03/2025 | G02646 |
include index.
Part 1: The Entrepreneurial Perspective
Part 2: From Idea to the Opportunity
Part 3: From the Opportunity to the Business Plan
Part 4: From the Business Plan to Funding the Venture
Part 5: From Funding the Venture to Launching, Growing, and Ending the New Venture
Part 6: Cases
Entrepreneurship, 11th edition, is a textbook that encourages students and readers to follow a logical manner on the process of formulating, planning, and implementing a new venture. It draws examples from real-life entrepreneurs and successful ventures. Its lucid language, excellent pedagogical features along with mention of important websites assist readers to reinforce key topics and get started. Comprehensive book-end cases give in-depth insights and address the dynamics of todays’ entrepreneurial challenges. While striking a fine balance between theory and practice, the text attributes special focus on the Indian context to improve the comprehension of concepts for the Indian audience.
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