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The digital difference : media technology and the theory of communication effects

By: Material type: TextTextPublication details: London : Harvard University Press, ©2016Description: 369 p. : ill. ; 24 cmISBN:
  • 9780674987234
Subject(s): DDC classification:
  • 303.483 23 NEU-D
LOC classification:
  • HM1206 .N477 2016
Contents:
1. The Propaganda Problem 2. The Prospect of Precision 3. The Paradox of Profusion 4. Pondering Polysemy 5. Predisposed to Polarization 6. The Politics of Pluralism 7. Public Policy 8. Praxis
Summary: "Although the shift from one-way to two-way mass communication - from broadcasting to social networking - represents a revolutionary restructuring, it does not necessarily mean the public is better informed, more culturally or politically polarized, or more engaged in public life. Practices, institutions, and norms are in mid-transition and potentially subject to our individual and collective choice. The book is designed to connect the best of recent scholarship with these pressing policy questions"--Provided by publisher.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books IIITD General Stacks Social Science 303.483 NEU-D (Browse shelf(Opens below)) Available 012456
Total holds: 0
Browsing IIITD shelves, Shelving location: General Stacks, Collection: Social Science Close shelf browser (Hides shelf browser)
303.483 LER-G Gender and technology : 303.483 MAC-S Science and technology today : 303.483 MCG-S Science, technology, and society 303.483 NEU-D The digital difference : 303.483 PAL-R Random curiosity 303.483 REA-H Hacking life : 303.483 REE-F The fourth age :

This book includes bibliographical references and index.

1. The Propaganda Problem 2. The Prospect of Precision 3. The Paradox of Profusion 4. Pondering Polysemy 5. Predisposed to Polarization 6. The Politics of Pluralism 7. Public Policy 8. Praxis

"Although the shift from one-way to two-way mass communication - from broadcasting to social networking - represents a revolutionary restructuring, it does not necessarily mean the public is better informed, more culturally or politically polarized, or more engaged in public life. Practices, institutions, and norms are in mid-transition and potentially subject to our individual and collective choice. The book is designed to connect the best of recent scholarship with these pressing policy questions"--Provided by publisher.

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