FEEDBACK Smiley face
Normal view MARC view ISBD view

The lean product playbook : how to innovate with minimum viable products and rapid customer feedback

By: Olsen, Dan.
Material type: materialTypeLabelBookPublisher: New Delhi : Wiley, ©2015Description: xxii, 309 p. : ill. ; 25 cm.ISBN: 9788126560004.Subject(s): Consumer satisfaction | Lean manufacturing | Creative ability in business | BUSINESS & ECONOMICS / Production & Operations Management | BUSINESS & ECONOMICS / ManagementOnline resources: Cover image Summary: "The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource"--
Tags from this library: No tags from this library for this title. Add tag(s)
Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Collection Call number Status Date due Barcode Item holds
Books Books IIITD
General Stacks
Business Management 658.4013 OLS-L (Browse shelf) Available 007642
Total holds: 0
Browsing IIITD Shelves , Shelving location: General Stacks , Collection code: Business Management Close shelf browser
658.4012 KAP-S Strategy-focused organization : 658.4012 PIJ-D Design a better business : 658.4013 MAU-R Running lean : 658.4013 OLS-L The lean product playbook : 658.403 KAS-I Introductory operations research : 658.403 KNA-S Sprint : 658.403 LIN-S Small data :

Includes bibliographical references (pages 285-289) and index.

"The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource"--

There are no comments for this item.

Log in to your account to post a comment.

© IIIT-Delhi, 2013 | Phone: +91-11-26907510| FAX +91-11-26907405 | E-mail: library@iiitd.ac.in