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Marketing management

By: Kotler, Philip.
Contributor(s): Keller, Kevin Lane.
Material type: materialTypeLabelBookPublisher: Noida : Pearson, ©2016Edition: 15th ed.Description: xxvi, 756 p. : col. ill. ; 28 cm.ISBN: 9789332557185.Subject(s): Marketing -- ManagementOnline resources: Table of contents
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Management 658.8 KOT-M (Browse shelf) Available 007360
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658.58 CON-Z Zero waste in business 658.58 MOH-T Handbook of total quality management 658.7 ROS-D Designed for digital : 658.8 KOT-M Marketing management 658.8 KOT-M Marketing 4.0 : 658.8 MCC-B Basic marketing 658.8002 HAG-N Net gain :

Includes bibliographical references and index.

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