Netnography : redefined
By: Kozinets, Robert V.Material type: BookPublisher: London : Sage Publications, ©2015Edition: 2nd ed.Description: xi, 305 p. : ill, ; 25 cm.ISBN: 9781446285756.Subject(s): Ethnology -- Computer network resources | Ethnology -- Research -- Computer network resources
|Item type||Current location||Collection||Call number||Status||Date due||Barcode||Item holds||Course reserves|
|Books||IIITD Reference||Social Science||305.8007 KOZ-N (Browse shelf)||Not For Loan||007596|
Browsing IIITD Shelves , Shelving location: Reference , Collection code: Social Science Close shelf browser
|303.4833 CAS-M Mobile communication and society :||303.4833 QIU-W Working-class network society :||303.4834 BAA-G A gift of fire :||305.8007 KOZ-N Netnography :||305.801 BOE-E Ethnography and virtual worlds :||306 MIL-S Stuff||306.36 LUF-W Workplace studies :|
First edition: 2010.
Includes bibliographical references (pages 279-296) and index.
Networked sociality -- Researching networked sociality -- Netnography redefined -- Planning and preparation -- Ethics -- Data collection -- Researcher participation in data collection and creation -- Data analysis and interpretation -- Representation -- Humanist netnography.
The new edition has been expanded to include: detailed guidance for researchers on how to combine online and in-person ethnographic methods to fully explore a social phenomenon, more focus on specific kinds of social media data from sites such as Facebook and Twitter, more specific examples of how netnography can be used in different social science fields, such as media studies, sociology, anthropology, nursing, and education, a discussion of the ways in which communal and cultural social identities are constantly being transformed by combinations of traditional and social media.