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Beyond the core : expand your market without abandoning your roots

By: Zook, Chris.
Material type: materialTypeLabelBookPublisher: Boston : Harvard Business School Press, ©2004Description: xv, 214 p. : ill. ; 25 cm.ISBN: 9781578519514.Subject(s): Corporations -- Growth | Strategic planning | Corporate profits | Industrial managementOnline resources: Table of contents
Contents:
The growth crisis? : dangerous moves beyond the core -- Visualizing the ideal? : the first principle of adjacency growth -- Evaluating adjacency moves? : balancing desire with data -- Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies -- Executing adjacency moves? : managing the key organizational issues that most influence success or failure -- Transforming moves? : redefining the core through adjacencies.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Books Books IIITD
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Management 658.406 ZOO-B (Browse shelf) Available 006998
Total holds: 0

Includes bibliographical references and index.

The growth crisis? : dangerous moves beyond the core -- Visualizing the ideal? : the first principle of adjacency growth -- Evaluating adjacency moves? : balancing desire with data -- Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies -- Executing adjacency moves? : managing the key organizational issues that most influence success or failure -- Transforming moves? : redefining the core through adjacencies.

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