MARC details
| 000 -LEADER |
|---|
| fixed length control field |
06342nam a22003737a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
22290931 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
IIITD |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240229020002.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
211020s2022 maua fb 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2021046690 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781633698680 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
IIITD |
| Language of cataloging |
eng |
| Description conventions |
rda |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5386 |
| Item number |
.Y347 2022 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
650.1 |
| Item number |
YAT-U |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Yates, Linda |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The unicorn within : |
| Remainder of title |
how companies can create game-changing ventures at startup speed |
| Statement of responsibility, etc |
by Linda K. Yates. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
Harvard Business Review Press, |
| Date of publication, distribution, etc |
©2022 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
321 p. ; |
| Other physical details |
col. ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"It's become accepted wisdom that established companies can't build and scale new ventures the way startups can-after all, startups are lean and agile, while incumbents are too big, slow, and inflexible. But that's nonsense, and it's time to challenge that idea. In The Unicorn Within, Linda Yates, the founder and CEO of Silicon Valley-based Mach49, the world's leading growth incubator for the Global 1000, argues that to thrive, companies can and must harness their power-their ideas, talent, data, cash, resources, channels, and customers-to build a portfolio of game-changing ventures and beat the startups at their own game. In this all-in-one guide, Yates lays out a comprehensive twelve-week program, proven in scores of the world's largest companies, for doing all of the above: building a team and finding customer pain points; creating new products or services; developing a rigorous business and execution plan; and launching, accelerating, and scaling each venture. And then doing it again and again. She also shares a blueprint for building your own incubator and accelerator-your own growth engine-along with providing a robust, repeatable, and scalable process that also addresses the complexities and often paralyzing constraints of corporate bureaucracy. Best of all, Yates offers a guide relevant to everyone, from the growth-minded C-suite senior executive to the ambitious, creative intrapreneur, as she covers everything from selecting your new-venture team to creating a new-venture board-the senior executives who become the venture's internal VCs, helping to remove institutional friction and ensuring that every venture can reach escape velocity and thrive. Focused 100% on execution, the book is filled with methods, assessments, tools, scripts, agendas, and striking visuals illustrating every step. The Unicorn Within provides everything even the most established company needs to create high-growth new ventures that deliver compelling new products and services-and stay perpetually competitive in the face of relentless change"-- |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
Introduction: Unleashing the unicorn within - how to beat Silicon Valley at its own game |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
Part 1. Getting started: Before you start - pre-conditions for success People - selecting/recruiting and onboarding the team Preparing to incubate - the nuts and bolts |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
Part 2. Building ventures: Ideate - getting to new venture ideas you can incubate Incubate, phase I: customer - does anybody want it? Incubate, phase II: product/service/solution - what should we build? Can we build it? Incubate, phase III: business - how do we make money? What's our plan? Accelerate - moving ventures from funding to product/market fit and first revenue |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
Part 3. Institutionalizing growth: Building your own venture factory - institutionalizing growth for decades to come Driving the new venture growth engine - the role of the c-suite and senior executives Conclusion: The ten principles for building your growth engine and beating Silicon Valley at its own game. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"It's become accepted wisdom that established companies can't build and scale new ventures the way startups can-after all, startups are lean and agile, while incumbents are too big, slow, and inflexible. But that's nonsense, and it's time to challenge that idea. In The Unicorn Within, Linda Yates, the founder and CEO of Silicon Valley-based Mach49, the world's leading growth incubator for the Global 1000, argues that to thrive, companies can and must harness their power-their ideas, talent, data, cash, resources, channels, and customers-to build a portfolio of game-changing ventures and beat the startups at their own game. In this all-in-one guide, Yates lays out a comprehensive twelve-week program, proven in scores of the world's largest companies, for doing all of the above: building a team and finding customer pain points; creating new products or services; developing a rigorous business and execution plan; and launching, accelerating, and scaling each venture. And then doing it again and again. She also shares a blueprint for building your own incubator and accelerator-your own growth engine-along with providing a robust, repeatable, and scalable process that also addresses the complexities and often paralyzing constraints of corporate bureaucracy. Best of all, Yates offers a guide relevant to everyone, from the growth-minded C-suite senior executive to the ambitious, creative intrapreneur, as she covers everything from selecting your new-venture team to creating a new-venture board-the senior executives who become the venture's internal VCs, helping to remove institutional friction and ensuring that every venture can reach escape velocity and thrive. Focused 100% on execution, the book is filled with methods, assessments, tools, scripts, agendas, and striking visuals illustrating every step. The Unicorn Within provides everything even the most established company needs to create high-growth new ventures that deliver compelling new products and services-and stay perpetually competitive in the face of relentless change"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Success in business |
| Form subdivision |
Handbooks, manuals, etc. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business enterprises |
| Form subdivision |
Handbooks, manuals, etc. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Entrepreneurship |
| Form subdivision |
Handbooks, manuals, etc. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Online version: |
| Main entry heading |
Yates, Linda. |
| Title |
Unicorn within |
| Place, publisher, and date of publication |
Boston, Massachusetts : Harvard Business Review Press, [2022?] |
| International Standard Book Number |
9781633698697 |
| Record control number |
(DLC) 2021046691 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Koha issues (borrowed), all copies |
1 |
