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Chipchase, Jan

Hidden in plain sight : how to create extraordinary products for tomorrow's customers Jan Chipchase and Simon Steinhardt - New York : Harper Collins, ©2013. - 239 p. : 24 cm.

Crossing state (of mind) lines -- The social lives of everyday objects -- Riding the waves of the past, present, and future -- You are what you carry -- Calibrating your cultural compass -- A matter of trust -- Finding the essence -- The great tradeoff -- Conclusion.

9780062125699

2013003930


Marketing research.
New products.
Consumer behavior.

HF5415.2 / .C46 2013

658.575 / CHI-H

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