Design thinking for strategic innovation :
Mootee, Idris
Design thinking for strategic innovation : what they can't teach you at business or design school by Idris Mootee. - New Jersey : Wiley, ©2013 - xi, 210 p. : ill. (chiefly col.) ; 21 cm.
Includes index.
There's no more business as usual -- What is design thinking, really? -- Applied design thinking in business and strategy -- Introducing the design thinking MBA -- Hiring design thinkers is not enough; we need to create design thinking companies.
1118620127 9781118620120
2013478369
016429693 Uk
Creative ability in business.
Creative thinking.
Organizational change.
HD53 / .M665 2013
658.406 / MOO-D
Design thinking for strategic innovation : what they can't teach you at business or design school by Idris Mootee. - New Jersey : Wiley, ©2013 - xi, 210 p. : ill. (chiefly col.) ; 21 cm.
Includes index.
There's no more business as usual -- What is design thinking, really? -- Applied design thinking in business and strategy -- Introducing the design thinking MBA -- Hiring design thinkers is not enough; we need to create design thinking companies.
1118620127 9781118620120
2013478369
016429693 Uk
Creative ability in business.
Creative thinking.
Organizational change.
HD53 / .M665 2013
658.406 / MOO-D