Blue ocean strategy :
Kim, W. Chan
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant by W. Chan Kim and Renée Mauborgne. - Boston : Harvard Business Press, ©2015 - xxviii, 287 p. : ill. ; 24cm.
Includes bibliographical references and index.
9781625274496
2014032847
Business Management
New products.
Market segmentation.
HF5415.153 / .K53 2015
658.802 / KIM-B
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant by W. Chan Kim and Renée Mauborgne. - Boston : Harvard Business Press, ©2015 - xxviii, 287 p. : ill. ; 24cm.
Includes bibliographical references and index.
9781625274496
2014032847
Business Management
New products.
Market segmentation.
HF5415.153 / .K53 2015
658.802 / KIM-B