Social media marketing all-in-one for dummies

Zimmerman, Jan

Social media marketing all-in-one for dummies Jan Zimmerman and Deborah Ng - 3rd ed. - New Delhi : Wiley, ©2015 - xx, 810 p. : ill. ; 23 cm. - For dummies . - For dummies. .

Includes index.

Marketing your business through social media isn't an option these days, it's absolutely imperative. Inside this bestselling guide, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line. Includes updates on the latest changes to Facebook, Twitter, Pinterest, YouTube, blogging, and more, Offers tips for showcasing your company with a customized Facebook business page, Presents step-by-step guidance for setting up a social media marketing campaign, Shows you how to use analytics to assess the success of your social media campaign. If you're a social media strategist, website manager, marketer, publicist, or other employee who is in charge of implementing and managing an organization's social media strategy, this comprehensive resource is your one-stop guide to all things social media marketing.

9788126560943

2014955782


Social media--Marketing.
Social marketing.
Internet advertising.
Internet marketing.
Online social networks.
Social media.

HF5414 / .Z56 2015

658.872 / ZIM-S
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