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Hooked :

Eyal, Nir

Hooked : how to build habit-forming products Nir Eyal with Ryan Hoover. - New York : Portfolio Penguin, ©2014. - 242 p. : ill. ; 22 cm

ISBN: 9780241184837

LCCN: 2014022222

Subjects--Topical Terms:
New products.
Consumer behavior.
Consumers' preferences.

LC Class. No.: HF5415.153 / .E93 2014

Dewey Class. No.: 658.575 / EYA-H

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