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Polak, Paul.

The business solution to poverty : designing products and services for three billion new customers Paul Polak and Mal Warwick. - New Delhi : Berrett-koehler, ©2013. - xiii, 245 pages : ill. ; 25 cm. - A BK currents book .

Includes bibliographical references (pages 207-220) and index.

Preface -- Introduction: eight keys to ending poverty -- Only business can end poverty -- "The poor are very different from you and me" -- What is poverty? -- What can government and philanthropy do? -- Why business is best equipped to fight global poverty -- Zero-based design and the bottom billions -- What to do before you launch your business -- The ruthless pursuit of affordability -- Zero-based design in practice : low-cost drip irrigation -- Design for the market -- Zero-based design in practice : a cautionary tale -- Design for scale -- Zero-based design in practice: safe drinking water for small villages -- Design for delivery the last 500 feet -- Building a mission-driven global business -- Opportunities abound -- It's your turn now -- Resources : takeaways and what we say to critics -- Notes -- Acknowledgments -- About the authors -- Index.

9781626561373

2013015980


Poverty.
Social responsibility of business.
Industrial management--Social aspects.

HC79.P6 / P6595 2013

658.503 / POL-B

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